Profile of Solid FM

Solid FM is a local radio station whose idea was developed over a considerable number of years. Its prime business interest is purely Ghanaian.

Solid FM is a commercial English/Twi mixed-medium entertainment, music and information radio station targeted to an informed audience in the 15-50 age groups.

The station transmits 24-hours. The station identifies with its modern listeners by way of a target-oriented music mix and essential talk. Solid FM aims to satisfy listeners’ needs in order to maintain majority market share through quality programming.

As market leaders in the entertainment arena, Solid FM sets the pace and trend for today’s audience in Ghanaian radio. Apart from the music targeting, the station’s programming is predominantly personality driven, with the country’s top presenters and dj’s on-air.

Solid FM started transmitting on 1st October, 2004. Following the opening up of the airwaves in the electronic media in Kumasi, Ghana, Solid FM boasts of a young and dynamic workforce that is small and effective. The members of staff have developed valuable experience in radio broadcasting and production expertise.

The station has four main departments namely Administration, Marketing, Programmes (on-air staff) and Production. On a regular basis, we recruit trainee Journalists on attachment from the major institutes as part of our commitment to the community we broadcast to.

Language Policy

The station broadcast content with these two languages:

  • Twi – 90%
  • English – 10%

Target Audience

According to the Station’s recent research on its target audience survey the following age-group range and their listening capacity results show:

  • 15 – 18 (5%)
  • 19 – 29 (15%)
  • 30 – 40 (30%)
  • 41 – 50 (40%)
  • Above 50 – (10%)

Our target audience is:

  • The working class
  • Residents at home
  • Motorists
  • Tourists
  • Academics & students

The above target audience is the constituency of interest to any business concern and advertiser.

SOLID FM “KANTINKA WASORE”…

Hours of Broadcast

Solid FM broadcasts around the clock – 24 hours a day.

Coverage Areas

From Kumasi, the Ashanti Regional capital, our transmission covers the following areas:

Full coverage of the Ashanti Region, some parts of the Brong-Ahafo Region, Western region, Eastern and Northern parts of Ghana.

These areas area densely populated with fast business under takings in manufacturing, hotel and tourism, fisheries, agriculture, chemical and fertiliser manufacturing plants.